MINI is all about BIG love!

Big Love is the optimistic MINI attitude to life, open to all, no driver’s license needed. It drives us forward and guides everything we do – Two little words with the power to inspire a world of positive action.

Big Love is seeing the beauty in individuality, and the brilliant potential in new perspectives and creative ways of thinking. It’s why we’ve always been a bit different to the others and welcome all who are a bit different too.

Big Love is a powerful inspiration to do better, to create a brighter future for all of us and the planet too. It’s our motivation to do more with less and constantly innovate, and since day one, ask questions that don’t occur to everybody.

Big Love connects people and creates a powerful sense of belonging; It’s a feeling of being part of something greater than ourselves. And because the journey to a more sustainable and inclusive future is too important to go it alone, we really hope you’ll join us for this ride.
Let us introduce you to some of the biggest MINI fans around. Each has their own special connection with MINI, whether they share our shared value of Big Love or simply share a passion for driving our cars. You’ll find our ambassadors at events, in our social media content and out on the road, behind the wheel of their favourite model. Keep scrolling to find out a little more about them. Get in touch via our Instagram if you think you have what it takes to be a Friend of the Brand.

Mark is a young and talented entrepreneur from Ashbourne, Co. Meath, and founder of HUH Clothing. HUH, which stands for ‘How’s Ur Head’, was set up in 2019 as a social enterprise to provide quality Irish produced clothing, whilst also raising money and awareness for mental health. Since the company was established a little over two years ago, HUH Clothing have donated over €25,000 to Irish and U.S. mental health charities. Mark has been busy preparing for “MINI Mental Health Moments”, in which he interviews some familiar faces as he takes to the road in the HUH MINI.